IDAMAGROUP

THE PORTFOLIO

Products for everyday problems.

Each product is built and owned by IDAMA, designed around one specific market and one specific need — with AI applied where it adds measurable value. And the engine never stops: more are always in the works.

( COMMERCE )

Halalo

halalo.co.uk ↗

PROBLEM

Consumers need easier ways to find trusted halal-friendly products and services.

WHO IT SERVES

Halal-conscious consumers and the businesses serving them.

AI CAPABILITIES

Search, discovery, recommendations, trust signals, and marketplace intelligence.

( COMMERCE · AI TOOLING )

Shelfee

shelfee.ai ↗

PROBLEM

Writing product listings is slow, manual, and error-prone — especially at hundreds of SKUs.

WHO IT SERVES

Shops and marketplaces listing physical products at any scale.

AI CAPABILITIES

Reads titles, descriptions and details straight off pack photos; drafts complete listings for human review — up to 500 products per upload.

( WHOLESALE )

WMart

wmart.uk ↗

PROBLEM

Business food & beverage procurement is repetitive, manual, and fragmented.

WHO IT SERVES

Business buyers, restaurants, retailers, offices, and wholesale customers.

AI CAPABILITIES

Reorder suggestions, catalog search, buyer-specific recommendations, procurement insights.

( FITNESS & HEALTH )

RepCue

repcue.me ↗

PROBLEM

Fitness apps are either too generic, too complicated, or locked behind paywalls.

WHO IT SERVES

Individuals who want structured, privacy-conscious workout support.

AI CAPABILITIES

AI coach chat, workout recommendations, insights from activity history, multilingual support — and the data stays yours.

( RECRUITMENT )

Profiley

profiley.ai ↗

PROBLEM

Keyword-optimized CVs don't represent a candidate's real skills, projects, or experience.

WHO IT SERVES

Job seekers and recruiters.

AI CAPABILITIES

Conversational candidate profiles, job-fit analysis, document-grounded answers.

( COMPLIANCE )

attura

attura.eu ↗

PROBLEM

Organizations need clearer ways to understand and document EU AI Act obligations.

WHO IT SERVES

Businesses building, buying, or deploying AI systems in Europe.

AI CAPABILITIES

AI system classification support, compliance workflows, documentation assistance, obligation tracking.

IN DEVELOPMENT

Being built right now.

The next products taking shape inside the group — media intelligence that watches the market talk, and the AI host that serves its customers.

( MEDIA INTELLIGENCE )

Media Monitoring

PROBLEM

Press coverage moves faster than any team can read — reputations change overnight.

WHO IT SERVES

Brands, agencies, and communications teams.

AI CAPABILITIES

Watches press and publications for the names you care about — early signal, not overnight surprise.

( MEDIA INTELLIGENCE )

Social Listening

PROBLEM

Social conversation about a brand is scattered, noisy, and easy to misread.

WHO IT SERVES

Brands and teams that need a clear read on sentiment and reach.

AI CAPABILITIES

Turns scattered chatter into a clear read on sentiment, reach, and what changed today.

( VOICE · AI HOST )

Butler

PROBLEM

The household's running errands — lists, reminders, reorders, loyalty cards — live in five different apps.

WHO IT SERVES

Households and the merchants who serve them.

AI CAPABILITIES

A smart voice assistant that handles errands spoken, not typed — including a loyalty & credit-points engine billed on outcomes: merchants pay only when a reward is actually redeemed.

Have a problem that fits the portfolio — or one we should build for you?

[email protected] IDAMA GROUP B.V. · NETHERLANDS